Katie Yen is a licensed esthetician and professional makeup artist based in Northern California, and the heart behind YEN by Katie — Your Esthetic Needs. Her love for beauty began early, inspired by the women in her life. By observing their small, everyday rituals of leaning into the mirror and applying a touch of lipstick or mascara, she witnessed firsthand how beauty could transform not just a person's appearance, but also their energy, mood, and self-worth. That subtle shift left a lasting impression and completely reshaped her view of the power of makeup and self-care. From sneaking into her mom’s and grandma’s makeup bags as a little girl to becoming the go-to beauty friend, it was clear early on that this wasn’t just a hobby; it was her calling. After starting her journey in business marketing, Katie realized during her second year of college that her true path was in esthetics. She pivoted with purpose, pursued her license, and has been practicing ever since. With a commitment to continued education and professional-grade products, Katie offers results-driven treatments infused with love, intention, and care. Her clients praise her gentle touch, attention to detail, and the calming, welcoming atmosphere she’s created at YEN by Katie. Rooted in compassion, integrity, and empowerment, Katie’s mission is to help every client feel seen, supported, and confident in their skin.